{"id":3937,"date":"2020-01-15T21:50:53","date_gmt":"2020-01-15T11:50:53","guid":{"rendered":"http:\/\/mvp.net.ph\/stagingmvp\/?p=3937"},"modified":"2020-12-14T06:36:23","modified_gmt":"2020-12-14T06:36:23","slug":"everything-need-know-ux","status":"publish","type":"post","link":"http:\/\/mvp.net.ph\/stagingmvp\/everything-need-know-ux\/","title":{"rendered":"Everything You Need to Know About UX"},"content":{"rendered":"

User Experience (UX) design is the process of creating relevant and meaningful journeys through your products. No longer are consumers swayed by \u2018<\/span>bells and whistles\u2019, <\/span><\/i>but are focused on the experience they have with a brand throughout their platforms.\u00a0<\/span>Below covers the basics of UX and everything you need to know heading into 2020.\u00a0<\/span><\/p>\n

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1. You are not your user\u00a0<\/span><\/h3>\n

When creating a design with UX in mind, the biggest rule to follow is that what you may like is not necessarily what your user would like<\/span>. It can be a common mistake in design when a company creates a product that suits their needs, however, may not suit the needs of the consumers. Be sure to research exactly who your consumers are and build a product that streamlines their journey (not yours).\u00a0<\/span><\/p>\n

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A great way to ensure you are building a product that centres around your consumers is \u2018<\/span>user testing\u2019<\/span><\/i>. This is the process of bringing in individuals who resemble your ideal user and having them test your products to provide you with valuable feedback.<\/span><\/p>\n

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2. Three-Click rule\u00a0<\/span><\/h3>\n

Ensuring that users are able to find exactly what they need in the smallest amount of time is essential in optimising conversions. A regularly thrown around \u2018rule-of-thumb\u2019 is the three-click rule. This means that there should be a limit of up to 3 clicks between a user and the information they need.\u00a0<\/span><\/p>\n

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Although this can be quite a tough process to follow, there are many ways around it particularly when advertising. For example, using landing pages for your digital ads ensures that users are being directed to a page solely-based on the information that they have expressed interest in.<\/span><\/p>\n

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Psst, top tip! A lot of data-centric organisations measure the ‘Time-to-Event’ metric to understand how long it takes a user to make a meaningful action on their website.\u00a0<\/em>\u00a0<\/span><\/p>\n

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3. Build then iterate, iterate, iterate!\u00a0<\/span><\/h3>\n

The benefit of digital platforms is the ability to be able to test and learn at such a rapid pace. UX Designers generally design and create a first iteration (Minimum Viable Product or commonly called an MVP). This then goes to market and the designers & developers run fast-paced iterations of the MVP over a period of time.\u00a0<\/span><\/p>\n

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At the end of this time period, you will have a digital platform that is fueled by the decisions and choices of your ideal users.\u00a0<\/span><\/p>\n

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4. Stay simple & consistent\u00a0<\/span><\/h3>\n

Much like the rule of simplicity for copywriting, UX design is very similar. Remaining simple and avoiding any potential barriers for your users is essential for modern-day design. Having a strong call-to-action with a bold colour that carries throughout the platform will help in reminding your consumers of what you are wanting them to do.\u00a0<\/span><\/p>\n

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By applying the above rules and keeping your design simple, you\u2019re likely to see a streamlined user journey (and more conversions!)\u00a0<\/span><\/p>\n

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If you\u2019re looking to apply UX design to your digital platforms but don\u2019t know where to get started, <\/span>contact our team<\/span><\/a> of MVPs to get help today!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

User Experience (UX) design is the process of crea <\/p>\n","protected":false},"author":1,"featured_media":3938,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[19],"tags":[],"_links":{"self":[{"href":"http:\/\/mvp.net.ph\/stagingmvp\/wp-json\/wp\/v2\/posts\/3937"}],"collection":[{"href":"http:\/\/mvp.net.ph\/stagingmvp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/mvp.net.ph\/stagingmvp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/mvp.net.ph\/stagingmvp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/mvp.net.ph\/stagingmvp\/wp-json\/wp\/v2\/comments?post=3937"}],"version-history":[{"count":1,"href":"http:\/\/mvp.net.ph\/stagingmvp\/wp-json\/wp\/v2\/posts\/3937\/revisions"}],"predecessor-version":[{"id":5171,"href":"http:\/\/mvp.net.ph\/stagingmvp\/wp-json\/wp\/v2\/posts\/3937\/revisions\/5171"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/mvp.net.ph\/stagingmvp\/wp-json\/wp\/v2\/media\/3938"}],"wp:attachment":[{"href":"http:\/\/mvp.net.ph\/stagingmvp\/wp-json\/wp\/v2\/media?parent=3937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/mvp.net.ph\/stagingmvp\/wp-json\/wp\/v2\/categories?post=3937"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mvp.net.ph\/stagingmvp\/wp-json\/wp\/v2\/tags?post=3937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}