{"id":3793,"date":"2019-12-10T19:58:08","date_gmt":"2019-12-10T09:58:08","guid":{"rendered":"http:\/\/mvp.net.ph\/stagingmvp\/?p=3793"},"modified":"2020-12-14T06:41:32","modified_gmt":"2020-12-14T06:41:32","slug":"facebook-hacks","status":"publish","type":"post","link":"http:\/\/mvp.net.ph\/stagingmvp\/facebook-hacks\/","title":{"rendered":"5 Facebook Hacks You Didn&#8217;t Know Existed"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Facebook, although controversial, still tends to be a platform where our users are actively engaged. So, how do we as business owners use this social media network to our advantage? There are a number of \u2018typical\u2019 actions to take, such as:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Actively engaging with your community\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Running brand awareness ads\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Having a strong organic content strategy\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, there are a number of <em>little tricks<\/em> Facebook has within it that you may find useful for your business. Keep reading below to find out!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>1. Take a sneak peek at your competitor\u2019s ads<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This little gem can be found <\/span><a href=\"https:\/\/www.facebook.com\/ads\/library\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> and used on any of your competitor\u2019s pages (unfortunately, this does include your own). If you\u2019re curious as to whether your competition is going after a specific event, or has a new sale planned that has begun distribution, you can take a sneak peek in the Ad Library even if you&#8217;re not apart of the intended audience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>2. Save budget where you can!\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This function allows you to select your advertising audiences running over various campaigns and compare whether they are competing or overlapping in any areas. Without getting too technical, the <\/span><a href=\"https:\/\/en-gb.facebook.com\/business\/help\/1679591828938781\"><span style=\"font-weight: 400;\">Audience Overlap<\/span><\/a><span style=\"font-weight: 400;\"> functionality could be saving you a lot of your ad spend by reducing any cross-bidding in your campaigns.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>3. Invest in the channels that actually matter<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook released an attribution modelling functionality within the platform. In layman\u2019s terms, this means you can see which channels are influencing your digital conversions. With this percentage breakdown, you can distribute your marketing budget accordingly. Psst&#8230; We recommend the Data-Driven Attribution Model (it\u2019s generally the most accurate). Can\u2019t find it? <\/span><a href=\"http:\/\/mvp.net.ph\/stagingmvp\/contact-us\"><span style=\"font-weight: 400;\">Contact our team<\/span><\/a><span style=\"font-weight: 400;\"> to help you.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>4. Understand your customers at a glance<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Much like Google Analytics, Facebook has its own version. If you\u2019re already a GA guru, you will have no trouble getting into the <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/458529888247858?id=1327403277435464\"><span style=\"font-weight: 400;\">Facebook Analytics<\/span><\/a><span style=\"font-weight: 400;\">. Even if it\u2019s new to you, jumping in and having a look around will help you to understand the type of data that\u2019s coming in. Understand how different users are interacting across all of your digital touchpoints and receive more rich customer data.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>5. Easily run tests without all the data background<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Not everyone enjoys numbers, which is why Facebook has a \u2018<\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/1915029282150425\"><span style=\"font-weight: 400;\">Test &amp; Learn<\/span><\/a><span style=\"font-weight: 400;\">\u2019 feature that is entirely automated. Simply, select the test you want to run and set your campaign up accordingly. It\u2019s important to make sure your campaign is running for a suitable amount of time, other than that, you\u2019re good to go!\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If Facebook is a platform you want to invest in, but you just don\u2019t have the time. MVP has a team of Facebook Gurus that can take this part off of your hands. Have full transparency over what\u2019s happening without having to spend the man-hours executing it.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/mvp.net.ph\/stagingmvp\/contact-us\/\"><span style=\"font-weight: 400;\">Contact our team today<\/span><\/a><span style=\"font-weight: 400;\">!\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook, although controversial, still tends to b <\/p>\n","protected":false},"author":1,"featured_media":3794,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[19],"tags":[],"_links":{"self":[{"href":"http:\/\/mvp.net.ph\/stagingmvp\/wp-json\/wp\/v2\/posts\/3793"}],"collection":[{"href":"http:\/\/mvp.net.ph\/stagingmvp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/mvp.net.ph\/stagingmvp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/mvp.net.ph\/stagingmvp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/mvp.net.ph\/stagingmvp\/wp-json\/wp\/v2\/comments?post=3793"}],"version-history":[{"count":2,"href":"http:\/\/mvp.net.ph\/stagingmvp\/wp-json\/wp\/v2\/posts\/3793\/revisions"}],"predecessor-version":[{"id":5185,"href":"http:\/\/mvp.net.ph\/stagingmvp\/wp-json\/wp\/v2\/posts\/3793\/revisions\/5185"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/mvp.net.ph\/stagingmvp\/wp-json\/wp\/v2\/media\/3794"}],"wp:attachment":[{"href":"http:\/\/mvp.net.ph\/stagingmvp\/wp-json\/wp\/v2\/media?parent=3793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/mvp.net.ph\/stagingmvp\/wp-json\/wp\/v2\/categories?post=3793"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mvp.net.ph\/stagingmvp\/wp-json\/wp\/v2\/tags?post=3793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}